1 month
for development and launch
Increase in email conversion

How ClickRoads developed branding materials that helped a health and wellness company increase conversion by 18%

Health & Wellness
United States
Company size:
51-200 employees

About YorkTest

Leveraging 40+ years of scientific experience in the UK, YorkTest provides in-depth food intolerance testing that analyzes all IgG subtypes for personalized dietary insights. This expertise, backed by research and nutritional consultations, helps individuals confidently navigate food sensitivities.

Client’s Challenges

  • 01 /

    The main website was designed mostly for B2C sales. The new landing page had to use a B2B targeted approach to attract relevant titles on the US market.

  • 02 /

    The old presentation was created in MS PowerPoint with limited features. The new design had to use new brand styles and graphic patterns.

Main Request

Sales materials for a new segment—US corporate program for food sensitivity testing.

Offered Solution

  • Creating a new landing page targeting ICP to be used in outreach campaigns.

  • Redesigning current product presentation for higher impact.

Branding Flow and Key Steps

01 / ICP Analysis

HRs & Employee Benefits titles It's observed that organizations lacking a dedicated health and well-being strategy may incur additional costs of around $2,500 per employee annually.

Titles include Benefits Advisor, VP of Total Rewards, VP of HR, Director of HR, HR Manager, VP of Employee Benefits.

Geo: United States

02 / Preparing Landing Page content based on ICP’s challenges and pain points

03 / Preparing design of the Landing Page

(desktop, laptop, tablet, and mobile adaptive versions included)

04 / Developing a new Landing Page and setting up analytics and event tracking

05 / Providing Product Presentation redesign using client’s brand guidelines and patterns

06 / Providing monthly maintenance on the Landing Page: optimizing content and layout, adding specific events to track, etc.

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yorktest beforeyorktest after
yorktest beforeyorktest after


The Landing Page turnkey development process (analyzing ICP, preparing content and design, and publishing it on a domain with all client approvals took less than 1 month to execute.

The new Landing Page helped to increase appointment conversion for the email outreach campaign by 18%.

The new deck design is now up-to-date with clients’ brand guidelines and provides a trustworthy experience for their prospects.

Branding Project Team:

Account Manager
Project Manager
Content manager
Graphic designer
Web designer
Analytics manager

Elevate your brand with ClickRoads: Use effective landing pages and sales materials that help you close deals. Get a quote now!